CHRISTIAN AUDIGIER

Christian Audigier is a French fashion designer and entrepreneur who is best known for the Ed Hardy brand.

Born and raised in Avignon, Audigier entered the fashion industry as a teen, where his retail and marketing skills led to a position as a denim designer at just 15 years old. Audigier would later serve as a consultant for such brands as Fiorucci, Diesel, Bisou Bisou and Levis.

A move to Los Angeles, CA led to a partership with Von Dutch, where he used his guerilla marketing skills to popularize the "trucker hat" in the early 21st century.

Audigier is best known for the Ed Hardy line of apparel that features the work of pioneering tattoo artist Don Ed Hardy. The casual apparel first offered the Japanese-inspired tattoos of Ed Hardy on hats and shirts. Their popularity enabled expansion of the line to include to denim, knits, shoes, bags and fragrances featuring the Ed Hardy name and imagery.

The first fragrances, Ed Hardy for Women and Ed Hardy for Men, were launched in 2008, and were quickly followed by a series of fragrances featuring the Ed Hardy name and designs. Christian Audigier also launched a pair of fragrances for men and women under his own name in 2009.

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