HOLLISTER

Hollister Co. is an American clothing retailer aimed at consumers age 14-18. It was founded in July 2000 and is a division of the larger retail family of Abercrombie & Fitch.

The company offers clothing and accessories with a Southern California style and surfing influences. Items in the line are named after California beaches. Young men's apparel and accessories are referenced as the "Dudes" line, and the young women's line is referred to as "Bettys."

Hollister Co. stores have a distinct appearance and are designed to simulate the look and feel of a Southern California surf shop. Many feature shuttered windows, small boardwalks and dark paneled interiors.

Fragrance and body care products are an important component of the Hollister Co. brand, and the fragrances are popular with the youth market.

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