JAMES BOND

Besides a "license to kill" James Bond has his disarming fragrance, starting from 2012. Eon Productions, in charge of all James Bond movies, and Procter & Gamble Co. are launching a new, aromatic-fougere fragrance that brings us back to the 60s. The new fragrance James Bond 007 also celebrates 50 years of the James Bond film franchise and announces the 23rd Bond movie, "Skyfall," expected in cinemas in November 2012!

James Bond 007, the masculine fragrance of the famous hero will be on sale next month, exclusively at Harrods. Its retro, aromatic-fougere composition is created of notes of fresh apples, cardamom, sandalwood, vetiver, lavender, coumarin and moss. This accentuated combination of the aromas of ferns and moss gives a unique seal to the new men’s edition. James Bond 007 was created through the cooperation of Eon Productions and perfumers of the house of Givaudan!

The bottle is dark green and robust, created of glass and having a coarse mesh structure. The silver ring-shaped stopper was inspired by a number of British spy gadgets and the engraved logo "007" is emphasized with a smooth satin ribbon that decorates the center of the bottle. The fragrance is available as 30, 50, 75 and 125 ml EDT.

The fragrance does not represent any of the actors chosen for the role of the popular agent, but is constructed more like a conceptual presentation of Bond's world. The advertising campaign was designed by Greg Williams, who created the campaigns for the five previous Bond films. The campaign will announce the new movie "Skyfall" to all media starting this autumn.

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