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Niche’ is the term coined to describe rare types of perfumes. Niche perfumes exude an interesting and special kind of scent that is difficult to find. Yes, they usually come with a high price but nevertheless, perfume aficionados found great value in every drop.

In the past years, there has been a tremendous increase in ‘niche’ perfumery making way for exciting new names in the ‘elite’ fragrance market.  Niche perfumers have gotten bolder and daring in trying fresh fusions of fragrances, taking inspirations from events and experiences to inspire others.

Today’s concoction of the purest scents in niche perfumes tell a story and evoke memories through your senses.